The Certified Financial Planner™ (CFP®) certification “is a formal recognition of expertise in the areas of financial planning, taxes, insurance, estate planning, and retirement (such as with 401(k)s).”1 This designation is awarded to those CFP® professionals who have passed a formal exam and “continue ongoing annual education programs to sustain their skills and certification.”1

  • 658,267 actively licensed CPAs in the U.S.2
  • 80,000 CFPs in the U.S.3
  • 7,500 dually-licensed CFPs & CPAs in the U.S.

Having these designations represents hard work and dedication, and Jackie is one of the few to hold both the CFP® certification and CPA® designations.

Is Your Advisor Following the Four Es?

Now that you know what separates a CFP® professional from other financial representatives, don’t settle for anything less. Get started today with Certified Financial Planner™ professional Jackie Campbell and her team at Campbell & Company and feel secure about your financial future.

Nowadays, anyone can use the term “financial planner,” but that doesn’t mean they’re certified as a financial planner. A Certified Financial Planner™ (CFP®) professional is one who earns their title through courses held by the CFP® Board. They are held to a standard of fiduciary care when providing financial advice and services. So, what differentiates a CFP® professional from other financial advisors?


CFP® certificants complete a rigorous and intensive course approved by the CFP® Board. Once they have completed the education requirement, the advisor must submit their transcript or coursework to the CFP® Board for approval. Only after being approved can the advisor be considered for the CFP® certification.


In addition to the course work, CFP® professionals must pass a comprehensive CFP® Certification Exam. Topics on the exam include the planning process, tax planning, retirement planning, estate planning, insurance, and investment management. This exam tests their abilities to apply their financial planning knowledge to real-world situations.


In order to hold a CFP® certification, an advisor must have either 6,000 hours of professional experience related to the financial planning process, or 4,000 hours of apprenticeship experience. Having hands-on experience ensures that a CFP® advisor has practical financial planning knowledge to understand and apply solutions to real-world planning. An advisor with a CFP® certification can be counted on to create a realistic financial plan that fits their clients’ needs.


CFP® professionals advisors are held to the highest standards. As fiduciaries, they are obligated to uphold certain principals. CFP® professionals must have integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence. They must put their clients’ best interests above everything else. CFP® professionals could be sanctioned by the CFP® Board if they violate these standards.

The Four Es serve as a way to differentiate a CFP® professional from other financial planners out there. A CFP® professional is held to a high standard and will always put your best interest first. These advisors have undergone thorough testing and have the experience to back up their education. These individuals hold high ethical values.




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